
About Me
What’s up guys and welcome to my brand-new website!
It’s 2022 and after so many messages asking for a website, it is my absolute pleasure to present to you my recipe blog.
My name is Eloise Head, and I accidentally founded Fitwaffle with my fiancé whilst documenting my fitness and food journey on Instagram back in 2015.
You would never believe that once upon a time I wouldn’t touch these recipes… An obsessive relationship with ‘clean foods’ and fitness just wouldn’t allow it. Then I became a personal trainer and took a very keen interest in learning about nutrition.
Long story short, I learned that all foods are okay in moderation. This meant a little bit of dessert when I wanted (even daily) was not going to hurt.
Fast forward to today, after 6 years of personal training, I am now your full-time Fitwaffler and I am lucky enough to work as a food creator every single day.
When the pandemic hit in March 2020, I quickly made the decision to start sharing recipes on my Instagram account. I had a feeling some people may like them, but I was nowhere near prepared to have an army of over 1 MILLION home bakers join the Fitwaffle Kitchen community!
My recipes have been featured in over 100 news articles worldwide and also shown on national TV… NATIONAL TV! That’s quite frankly bananas.
I also have my very own recipe book coming out on 3rd March! ‘Fitwaffle’s Baking It Easy’
If you had asked me at the beginning of 2020 what the next 2 years were going to look like, I would never in a million years have thought I would be a published author, sharing my recipes with such an amazing community. Someone pinch me!
So for 2022, I want to bring this site to you, along with a Facebook group called ‘Baking It Simple’, where we can all share our home bakes, makes, and the odd fail.
I can’t wait to see what you make! I hope you love this site and I hope the recipes put a smile on your face ❤
Lots of love
Eloise x